by Winno | Oct 31, 2014 | TV Commercials
I don’t know how they got away with this one (well may be it wasn’t shown on free-to-air so the standards board probably didn’t have a say) but this really is very sexist… man, boat, fishing versus dumb, chattering, blonde. Probably makes lotsa guys want to buy...
by Winno | Oct 31, 2014 | Recommendations
Every year I remind you that my mate, Max Hitchins, has made a lifelong career of studying the Melbourne Cup, race that stops a nation, and this year will be no exception. Max has probably managed to pick the winner of the Cup more times than he has had hot feeds. So,...
by Winno | Oct 29, 2014 | More business
My PA, Felicity the miracle worker, discovered recently that her bank had launched an App to use for mobile banking. Here’s what she has to say about it… Having often logged into their website “on the go”, naturally I downloaded it straight away and it’s...
by Winno | Oct 27, 2014 | Marketing that works
Following on from my last article, here are some more ideas to get that bulge in the envelope. Send some headache tablets. The headline could be: Are manufacturing delays giving you a headache? The first way to cure your headache is to take these, the second is to…...
by Winno | Oct 24, 2014 | Marketing that works
If you are using snail mail (which I thoroughly recommend) to generate business you’ve got to make sure the envelope gets opened. That means you need to understand about the A and B piles. What are the A and B piles? Well the MD’s personal assistant or somebody...
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