“Eh” letter!

I often wonder who writes some of the letters/emails sent by big corporations to their customers. The letter below is a case in point. It makes you wonder who wrote the simple communiqué and, more importantly, who checked it. As you will see, they ask for my help in a...

Another commercial

Here’s a beautiful commercial produced by a brewery that delivers a great message about responsible drinking. Mind you, you do have to think about it for a moment to grasp the message. Maybe that could mean the message is lost because it’s so subtle. Nonetheless, it...

YCDAYWTDIYWTDIE!

No I’m not talking some sort of foreign language or in code. That’s just an acronym I used to use when I first started in the speaking business and talked about my achievements in giving up smoking, losing weight and running my first marathon. It stands for...

Bold, but it’s by Branson!

One of the reasons Richard Branson has been hugely successful is that he has simply looked at things that other people don’t do, asked “Why not?” and then gone ahead and done them. Not surprisingly most have worked and many have become mainstream. His latest...