Isn’t that what all the experts continually tell you to do to make you and your business famous and have prospects streaming through your cyberspace doors? Trouble is, for so many of us, we really don’t know what to say so we never get around to doing it.

That’s why I reckon this imaginative approach by Melbourne architect Monique Woodward, Director at WoodWoodWard Architecture, who has sat down and analysed the sort of information her prospects might want and then gone out and recorded the videos, is so brilliant. You can see one of her YouTube efforts here.

It prompts me to suggest that you adopt the same approach and start by analysing, say, the five questions you most often get asked and then go and video yourself giving the answers.

If you are on LinkedIn you can find out more about Monique Woodward here.

Thanks to friend and cost planner, Geoffrey Moyle, for this tip.