Will a group buying website work for your business?

This is a question I am often asked and my answer is “It depends” on factors like the market you want to reach, the product you are offering, the dollar value of the offer, the margin you have, your ability to wear any losses, the potential lifetime loyalty of purchasers and your ability to capture that loyalty.

So here is some information that may help you decide.

In a report delightfully entitled “Deal is on! $$$ Save 78% on All-You-Can-Eat Yum Cha & Skydive Combo! Only 4 days left! Click to Buy Now!” a Roy Morgan Single Source survey has found that 18 per cent of Australians aged 14+ visited a Group Buying website in an average four-week period during the year to June 2014. Some 63 per cent visit just one such website, while 31 per cent use two or three Group Buying websites. The survey also shows that Group Buyers are more likely than the average Australian to use coupons and shopper dockets, and to feel comfortable providing their credit card details online.  Read the full report here.
If you want a comprehensive guide to making seminars work for you, purchase Winston’s great audio program How to run successful seminars – the Magic of Seminar Selling. Get great results for any business through Seminars and Workshops for both old & new clients. Whatever your business, you can use seminar magic to cultivate clients… and make heaps of sales too!