You know, don’t you, that the best way to increase your potential market is by way of referrals? In fact you could double your business if you could get your existing clients to introduce a friend. The key to getting referrals happening is simply ask someone to refer, make it worthwhile to both parties and then thank the referrer (I hope Qantas does!).
So here is a really great offer from Qantas and a no-brainer for people to pass onto their family and friends. Although Qantas doesn’t offer existing clients any reward to refer, the offer itself is so generous (a big saving of $89.50) that people would have to be pretty miserable not to pass it on. The subject line “Sign up your friends and family to Qantas Frequent Flyer for free” gets attention and uses two of the magic words (‘your’ and ‘free’).
And when you click through to sign up it’s all pretty simple.
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