Learn from experience

It’s important that you learn something from all your experiences. In his short autobiography renowned American speaker Dr Herb True sums up learning from experience. Chapter 1 – I walk down a street, there’s a huge hole in the sidewalk. I fall in; it’s not my fault....

Horses don’t make kids drink beer!

There’s recent news that deeply disturbs me. Fox Business TV reports that Budweiser is dropping its iconic Clydesdale TVC’s coz they don’t appeal to the millennials who they want to coax into drinking their beer. They’ll be replaced by advertising pitched at twenty...

Gift ideas

Here’s some simple suggestions from UK based Gemma Falconer, Citrix Content Specialist, that will give you some great thought starters for unique, simple and inexpensive gift ideas that you may source locally. See the original article with product links and...

What’s wrong with this advert?

Earlier this year I discussed what was wrong with an advert for a cafe in my local paper. It seems that people in the food business aren’t crash hot at writing adverts as this one demonstrates. (Then again I’m probably not crash hot at the food business either.) By...

Produce a Decision-Maker’s Kit

Most of us find it difficult to make a decision. The reason for that is we’re never quite sure if we’ve got all the facts. So why not offer a free decision-making kit for your prospects?  If you sell widgets your headline could be something like: ‘Buying a widget? ...