Are you giving money away?

The other day I went to my local pool shop to get the pool water tested and buy the necessary chemicals to keep it looking sparkling and beautiful so the grandkids can splash the water and chemicals out again (having a pool consists of pouring money into it to keep it...

Rules to remember

My great English friend and negotiation expert, Derek Arden, offered these observations in a recent newsletter after he spent a few days in Australia with his mentor and friend, John Farrell, for his 100th birthday. John said, that in his 100 years of experience, they...

Another commercial

Baby product manufacturer Fisher Price commissioned their agency to film new baby arrivals on New Year’s Day at various locations around the world, then assembled this quite lovely, tear jerker commercial “Wishes for Baby” in 24 hours and hit the air...

Words that work wonders

From somewhere deep in the recesses of my brain I recall these five sentences of one to five words that I was told I should endeavour to use every day. So, as you get back into the joys of your business activities for the New Year you might like to incorporate each of...

Selling! It’s not always about the money

Felicity, my miracle worker is an astute observer of business happenings and this story from her makes an excellent point! I’ve had 2 salespeople try to convince me to switch to their company in the last month, and neither experience was positive. Firstly there...