Jodie’s Flowers is unfortunately in Annandale in Sydney coz, if they were in Melbourne, I’d be one of their good customers. I love their innovative ideas and the messages they send about them, although this email is about the florists’ day of days… Valentine’s Day. It’s a bonanza for florists if they do it well.
And Jodie and her team do it well, real well, as you’ll see if you read the email and investigate the site. The copy they write is interesting, easy-to-read and makes buying compelling… what else could Jodie (and you) want? The email below, with a subject line that draws you in, demonstrates that!
Well, I’ll let you into a secret… it’s written by Jodie’s husband, Stu White, a former bank manger who has obviously found his true calling (although he might have written better stuff for his bank if they’d let him loose!). You’ll love his Flower Addicts Club!
If you’re in the Sydney area why don’t you ask Jodie to send flowers to your Valentine? The rest of us will just have to look on enviously!
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