This video is of an event that was obviously created with the idea of getting it to go viral and they obviously achieved that with close to 19 million views. It’s fun, it’s right for the target audience of young women and the product is not blatantly belted at you (in fact I wonder how many viewers would recall the brand!). By the way, Wikipedia says Contrex is a brand of mineral water owned by Nestlé Waters, a branch of the Swiss group Nestlé.
Contrex is a highly mineralized water and has diuretic properties which is probably why they seem to be promoting its slimming qualities. Watch it here!
The “how’s things?” call is one of those techniques every businessperson should use. It works beautifully for anybody who is serious about making their business successful. In fact, if you’re not using it you should be. Want to learn more? Buy Winston’s downloadable discussion on the “How’s Things?” call here. “Part of the Winno’s Wise Words series”.
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