I have often talked about my friend and client, Rowena McEvoy, who with her husband Kerrie has trained thousands of fitness professionals to be just that… fitness professionals. She is a stickler for how people should present themselves and, although the following is addressed to people in the fitness industry, it applies to anybody in business.
Perhaps there’s some food for thought here for you and your team. How should real professionals in your line of business look?
Happy Hello on SPARKLEDAY (Sunday),
Have you ever felt disrespected, misunderstood or annoyed because people judge you before they get to know you?
People, (most if not ALL) thought of me, or shared with me openly-“Rowie you are a dumb blonde” or something as equally unflattering as, “Rowie, nice body no brains”, “Why would we take you seriously, your cleavage is the only thing we look at”, “When will you get a real job where you have to wear real clothes?” “Lean body, lean on brains” and ALL people have the right to, AND DO judge us-by the way we look!!
And why would people take me seriously, trust me with their health or medical challenges or contract me for a serious, well paid role-I dressed like a stripper!! Boobies out, abbs showing, short skirts, tights and very short shorts!!
And then I got the best kick in the butt EVER:
“Rowie, if you ever want people to take you seriously, and if you ever want to be trusted with other people’s money, STOP dressing like a stripper and start dressing like a person who can be trusted with people’s money!!
I finally got it and learned to dress as a professional. The more I covered up and the more I invested in professional, corporate clothes, the more clients I attracted, the more business people invested $$$ in my business and the more highly I was paid as a professional speaker. It was that simple!!
I am sure you. “Got it” much faster than me so Thank You for being a Fitness Professional who knows how to dress to give the very best, most professional first impression every time!! Thank You for dressing like a person who is intelligent and can be trusted with other people’s time and money…
- You look like a person who is at the top level of ANY profession
- You dress for “WHO” you are not where you are-you are always the most professionally dressed person at every event!!
- You cover up your “B’s” –boobies, butt and “big muscle bits”
- You cover up your tattoos and piercings
- Exercise clothes are for exercising / working out in… NOT WORKING in!!
- People are not scared, intimidated (or jealous) of the way you dress…you dress to make other people feel special, not to “show off”
- Your clothes represent your level of self-respect, respect for other people, your knowledge, wisdom, care factor and attention to detail.
Your clients deserve THE BEST fitness professional and BEST starts with dressed!
Find out more about Rowena and what she does at her website.
“Cornerstones of Success” contains extracts specially selected from a fantastic longer program by Wayne Mansfield whom Winno has known and respected for his unique, practical and pithy insights on business for many years. In this sampling you will hear simple crucial solutions to some of those problems in selling that Winston believes cause many people to stumble in making the sale. They are really “must know” approaches that will help you nail the business. Get it here. Part of the Winno’s Wise Words series.
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