One of my favourite questions for businesses is “What are you doing differently to everyone else?” and this commercial clearly demonstrates someone has thought about that for an animal shelter. Instead of pictures of cuddly kittens, loveable dogs or beaten up animals, they’ve adopted a radically different approach which works! The lesson for us is… how do we make our advertising stand out from the crowd and still be effective?
See the commercial here for Animal Foundation, and the dog version here.
The “how’s things?” call is one of those techniques every businessperson should use. It works beautifully for anybody who is serious about making their business successful. In fact, if you’re not using it you should be. Want to learn more? Buy Winston’s downloadable discussion on the “How’s Things?” call here. “Part of the Winno’s Wise Words series”.
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