Those great research people, Roy Morgan, have recently looked at the image of professionals and found that nurses easily top the highest regarded list followed by doctors, pharmacists and (for me, quite amazingly) school teachers. The lowest ranked profession is once again car salesmen, a position they have held for over 30 years, with the next lowest being advertising people and real estate agents.
The question for you is, no matter where your profession is ranked, how are you and your business perceived in the minds of your market place? In contemporary terms how is your brand regarded? No matter how your profession is perceived how do you positively stand out in your business arena?
Read the full Roy Morgan article here.
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