by Winno | Jun 15, 2015 | Develop yourself
Posting this photo was originally intended only to show off my grandchild number 9, Brennan, seen here loving Shah to death. And, although I would like you to ooh and ah over the handsome curly haired little bloke, there is a lesson in it for us all. You see, we have...
by Winno | Jun 12, 2015 | TV Commercials
It seems when advertising agencies get a great idea they like to use it as much as possible as this one of a bunch of commercials for Lynx Rise Morning Shower Gel proves. Entitled “Nice to Meet You” it’s one of the series of Rise Wake Up Calls. Plenty of good humour...
by Winno | Jun 10, 2015 | Marketing that works
A little while ago I happened to listen to my wife’s favourite radio station which she loves because it is her style of golden oldies music. Catering for the over 50’s as it does, the commercials are all about retirement homes, health aids and prepaid funerals....
by Winno | Jun 8, 2015 | Tales
Roy Morgan Research reports that “If there was ever any doubt about how much Australians love their four-legged friends, this statistic should set it straight: a higher proportion of us live in households with a dog and/or cat than with a child. That’s right: 50% of...
by Winno | Jun 5, 2015 | More business
Many people have asked me to repeat the various alternatives I use to handle the objection “that’s expensive” from a prospect. Mind you, if you do get that it may mean you haven’t handled the explanation of the benefits of your product or service earlier in the...
Recent Comments