Tell a story

by | Jun 3, 2015 | Marketing that works

I’ve often said that stories are sensational and a good story is a great way of engaging people in a talk, an article or an advertisement. Here is an excellent example…. once I started reading “BEEP, BEEP, BEEP, BEEP, BEEP… One eye opens and the massive...

Denny Hatch’s 8 Ironclad Rules of E-marketing

by | Jun 1, 2015 | Marketing that works

As I have often told you, I just love the stuff that Denny Hatch, the veteran copywriter and direct mail expert, writes about in one of my favourite newsletters, Today @Target Marketing. In this piece he reminds us that the rules for so called “old fashioned”...