Tell a story

I’ve often said that stories are sensational and a good story is a great way of engaging people in a talk, an article or an advertisement. Here is an excellent example…. once I started reading “BEEP, BEEP, BEEP, BEEP, BEEP… One eye opens and the massive red numbers stare back at her…” I had to find out where the story was going. Then I got all the way through and so found out the facts. See if the story gets you in as it did me and then remember to write your own stories.  Read it here

 
The “how’s things?” call is one of those techniques every businessperson should use. It works beautifully for anybody who is serious about making their business successful. In fact, if you’re not using it you should be. Want to learn more? Buy Winston’s downloadable discussion on the “How’s Things?” call here. “Part of the Winno’s Wise Words series”.