An oldie but a goldie!

I recently wrote about Steve Procter from Procson Pulpits and his ingenious use of a bar of soap to get the attention of preachers, parsons and padres who may be interested in purchasing a pulpit or a lectern.

Not to be outdone, Steve’s wife, Elizabeth, decided to use another age-old approach to generating purchases at her website. So what did she do?

Well, very simply she offered them some money to spend on any purchase and got their attention by having a great graphic and a wonderfully humorous approach to get attention and promote the idea.

You can see how she did it below.

Better still and (I hope Elizabeth won’t mind) but I think you could probably use the coupon to purchase some of her great products at www.cakesnake.com where you’ll see fantastic designer kitchenware ideas particularly for the baker or cake maker in your family.

It’s a simple idea and it works no matter how you use it whether in digital form or printed as an actual coupon. So how are you going to use this idea in your business?

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