Look like the expert

by | Aug 5, 2015 | Develop yourself

For just a moment remember the duck.  If it walks like a duck, quacks like a duck and looks like a duck, chances are … it’s a duck! If you want to be memorable and recognised as an authority, a specialist, the leader in your industry, then what do you have to do? ...

The soap letter works!

by | Aug 3, 2015 | Marketing that works

For years I have been espousing the idea of enclosing a bar of soap in a letter when you want to get the attention of someone you don’t know. And boy, oh boy, it’s great when you get an email like this from someone like Steve Procter who tells you that it works! Hi...