Women and men sometimes enjoy doing different things—but the latest research from Roy Morgan reveals Australia’s 10 most gender-neutral sports and activities, with almost equal proportions of female and male participants.

Some sports are still overwhelmingly played by one sex more than the other: 85% of regular or occasional netballers are women; 89% of cricketers are men. But in research conducted during the year to March 2015, 10 sports or activities have participant ratios within 4% points of the female:male population norm of 50.7%:49.3%.

Boxing, it seems, is even a little bit ladylike, scraping onto the list with a decidedly female participation skew of 54% women and 46% men. Field Hockey skews the other way (47%:53%) but is by far the most gender balanced team sport—the only one to make the list.

So if you want to know what local teams to sponsor to get to both genders this will give you the lowdown.

Top 10 most gender-neutral (and two most biased) sports or activities

Sports gender

Source: Roy Morgan Single Source (Australia), April 2014- March 2015,
sample n = 51,882 Australians 14+

See the full report here

 
Winstons_Wise Words_CoverThe “how’s things?” call is one of those techniques every businessperson should use. It works beautifully for anybody who is serious about making their business successful. In fact, if you’re not using it you should be. Want to learn more? Buy Winston’s downloadable discussion on the “How’s Things?” call here. “Part of the Winno’s Wise Words series”.