This commercial was sent to me by a subscriber who said “Only the Italians could come up with an advert like this” and I think he’s right, don’t you? Around 11 million people on one channel and 9 million on another have bothered to view it which isn’t a bad result! I think it makes the product interesting and memorable and maybe you’d check it out if you were contemplating such a purchase. Watch it here.

If you’re planning to use direct marketing, then A Marketer’s No Disaster Checklist is essential. Marketing guru Winston Marsh takes you through a 50 point checklist of things to do so you can disaster proof your campaign. Discover everything you should put in place before launching your campaign. Get it here. Part of the Winno’s Wise Words series.