Breaking through the clutter

Here’s one way to to do it if you reckon you have body to do it. Upstart Business Journal reports that agency, Creative, formally known as Mode Design Group, executives stripped down to the basics for a very sexy rebrand....

Learn lots from this advert

I saw this advert in a nationally circulating newspaper in the States and reckon it would have cost tens of thousands of dollars to run. It probably would have worked gangbusters and generated thousands of sales but I wonder whether that would be enough to turn a...

Another commercial

This one has been around for a few years but I think it’s brilliant. It tells you exactly what the advertiser does in a unique, interesting and humorous way. I’m sure that you’ll want to keep it somewhere handy to use when you’ve tried to get people top agree, needed...

Make it easy

I’ve often said that if people can’t find you they can’t do business with you and the corollary to that is that if they can’t read (or understand) what you send them they can’t be tempted to do business with you either. One of the ways of almost guaranteeing that...