Make it clear and simple

I don’t know who to acknowledge for this photo and, if I am in breach of copyright, please forgive my transgression. A friend of mine sent me this and I think it makes the point exceedingly well don’t you? Although far longer than a short “Private” or “Trespassers Prosecuted” I reckon it explains the consequences of a breach really well! And as my mate says (and I agree) long copy always outperforms short copy.

 
“Cornerstones of Success” contains extracts specially selected from a fantastic longer program by Wayne Mansfield whom Winno has known and respected for his unique, practical and pithy insights on business for many years. In this sampling you will hear simple crucial solutions to some of those problems in selling that Winston believes cause many people to stumble in making the sale. They are really “must know” approaches that will help you nail the business. Get it here. Part of the Winno’s Wise Words series.