We all know that first impressions count; as the old saying goes, “You never get a second chance at a first impression.” But a lot of businesses seem to forget that when it comes to displaying their products or services.
What makes the ‘first impression’ where your business is concerned?
If it’s human resources (like a receptionist or a travelling rep): Do they look smart and professional? Do they display a caring attitude? If they answer the phone, do they sound alert, interested and pleasant?
If it’s a display: Have you set up a display that catches the eye? Does the product invite customers to try it or handle it? Does it look clean, dust-free, and new?
If it’s a product: Does it attract customers as an attractive product? Do you show how it will help your customer or solve their problems?
Whatever it is that creates the first impression of your business, make sure it builds the confidence of your prospects to deal with you.
Untangling The Social Media Maze – Great mates of mine from the US, Terry Brock and Gina Carr, authors of the book Klout Matters, will be in Australia and have a couple of social media workshops around Australia that I would thoroughly recommend (I’ll be attending in Melbourne). If you want to get on top of all this social media stuff make a point of being there!
Details and dates are:
- Brisbane, 23 November, Riverview Hotel, Hamilton
- Melbourne, 25 November, Cliftons, Level 1, 440 Collins Street, Melbourne
- Sydney, 26 November, Cliftons, Level 13, 60 Margaret Street, Sydney
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