Here’s what to do next! You 2 x 2 x 2 x 2 your business! In other words you look at the areas where you have the potential to double your business. The potential is to increase business around 16 times. That’s 1600%!
Today, let’s look at your marketing… what you are doing to attract people’s attention to turn them into suspects, and from suspects into prospects. So think about some steps to make your marketing twice as effective. What can you do to generate twice as many prospects for the dollars you are spending? Can you tweak your adverts, handbills, letters, emails, social media efforts or website to bring in more prospects?
Get Winston’s great audio series on “The “how’s things?” call” for just $8 here
The “how’s things?” call is one of those techniques every businessperson should use.
It works beautifully for anybody who is serious about making their business successful.
In fact, if you’re not using it you should be.
When you meet those prospects, when they phone or when they visit your web site, what can you do to turn more of them into sales? Can you fine tune your sales track by asking better questions or selling the benefits even better? Do you make it easy? Have you trained your team members to really convert more prospects into sales? And if they don’t buy immediately, do you stay with them until they buy or die? Do you build the relationship?
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