In this series of articles I am quite simply suggesting you look at the areas where you have the potential to double your business. So far I have suggested you look at how you can make your marketing twice as effective and what you can do to bring clients back twice as often.
As your third step, you should review what you are doing to get your clients to spend twice as much. In the case of a restaurant, for instance, often our patrons get “stuck in a rut” doing the same old thing over and over. They need “reasons why” to change…. to have a large instead of a small, an entree and dessert instead of just a main course, a different style instead of the normal style.
Get Winston’s great audio series on “The “how’s things?” call” for just $8 here
The “how’s things?” call is one of those techniques every businessperson should use.
It works beautifully for anybody who is serious about making their business successful.
In fact, if you’re not using it you should be.
To make sure this happens in your business you must create and train your staff in the systems (scripts and checklists) so they automatically add on sell, up sell or cross sell. (Remember at McDonalds it’s “Do you want fries with that?”). Before they swipe their credit card or finalise a purchase at your website make them an attractive and irresistible offer.
More in our final article.
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