Pings keep you straight

by | Dec 14, 2015 | Develop yourself

Having just spent a few days in hospital you’ll get a few articles on observations I’ve made as a result of my experience and I’m delighted to say that none will be critical… just great happenings from which maybe we can learn. So what’s this about pings? Well,...

Another TVC (or two)

by | Dec 11, 2015 | TV Commercials

Not that we were, but talking about German supermarkets for a moment (well at least many of us seem to be giving ALDI a bit of a wrap) the EDEKA Group is the largest German supermarket corporation. The big news is that its Christmas advert is beating the UK’s John...

What can you learn from poor service?

by | Dec 9, 2015 | Customer service

I hate wrting about poor service so maybe we can put a a more positive perspective on this story from my Miracle Worker, Felicity! “There was a cafe at the venue we were at today, and it was hopeless. Not a single menu list anywhere, so no idea what was...

Strike whilst the iron is hot!

by | Dec 7, 2015 | Marketing that works

I love it when somebody seizes the moment and uses it to their advantage. It doesn’t happen often in big companies where the chiefs think it wouldn’t be appropriate to score off an opponent no matter how much they’d love to do so. That’s why it was great when gutsy...