A sign that works

Now here’s a sign

that really ticks all the boxes. It’s great because…

1. It says what the business does, clearly and succinctly, and…
2. It’s easy to read, mainly because…
3. It’s in a serif font which is much easy to read than sans serif…
4. And there’s good contrast between lettering and background (although I’d really prefer black on white, coz dark on light works best)…
5. And it works its backside off coz it’s on a truck

telling people exactly what the business does wherever it goes.

Some great lessons here if you want to make sure your signage works for you… even if yours aren’t on a truck.