Australia Post have finally announced their full new 3 speed postal rates and I don’t really care what your mailing costs are! The options are worth it when you really want to break through the clutter and get around crowded inboxes and stacks of vacuous social media drivel.
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By the way, the secret to success (in any media but particularly mail) is to remember the key components that contribute to it:
- Getting it to the right target market 60%
- How good your offer is 20%
- Sending it at an appropriate time 10%
- How creative your message is 10%
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