Now this one may be slightly raunchy so be warned, but I believe it would get the attention of the (predominantly male) target market and, because they would view it a few times (hoping the truck may be delayed), I think the message would get into their subconscious and thus imprint the message.

As far as I can establish it is a legitimate commercial made for the free to air TV market by a Dutch agency. I wonder whether it would get a run in Australia.

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