The other day three friends and I decided to try a new Thai restaurant for lunch. It turned out to be pretty good and we agreed it might be one we should keep on our list for a future visit.
Incidentally there were only a couple of other diners in the restaurant and getting people into a restaurant for lunch in the suburbs is a tough task.
That’s why I was disappointed at what the waiter didn’t do as part of the welcome. When he was seating us he should have casually asked, “By the way, is this your first visit to our restaurant?”
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We would have happily admitted it was and, during the course of our time there, he could’ve done at least three things that may help to build their future patronage. He could have:
- Had a way to get at least our email addresses so the restaurant had each of us in their database for future invitations.
- Given us a voucher for a free entree to encourage a return visit. After all, as we liked the place, we might have returned one evening with our partner or friends… it’s always great to show off a new restaurant.
- Offered us a couple of business cards (maybe with an offer on the back) to give to friends. How often have you told someone about a great restaurant and couldn’t remember the name of it?
After all, nothing ventured, no new customers gained!
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