by Winno | Feb 15, 2016 | Develop yourself
I was a kid of about 7 when the first post-war Olympic Games were held in 1948 in London and I fondly remember that at school we got the whole story about the creation of the modern Games and its initiator, Pierre de Coubertin, who sought to promote international...
by Winno | Feb 12, 2016 | Marketing that works
Right now there are a plethora of adverts from schools in both metropolitan and our local newspapers imploring parents (and no doubt cashed up grandparents) to come to their Open Days to inspect the school and the facilities. These adverts certainly confirm my well...
by Winno | Feb 8, 2016 | Marketing that works
Now I guess that you may not have heard the phrase “internal endorsements” so I’d better quickly define what I mean by it. An internal endorsement is one given by someone who is not really an independent third party; it’s one given by a member...
by Winno | Feb 7, 2016 | Marketing that works
This Sunday is one of the biggest sporting days of the year in the States. It’s Super Bowl Football and is the annual championship game of the National Football League, the highest level of professional football in the United States. Their stadiums don’t even hold as...
by Winno | Feb 5, 2016 | TV Commercials
It’s a fact of life there are businesses who make their money by providing products and services that cater for aspects of every day life that may be somewhat difficult or embarrassing to promote to the general community. Yet there is a need for them and the potential...
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