The low down on suspects

Just before Christmas when everyone else was giving their New Year tips, I briefly outlined my 5 thoughts and promised more on each “later”. This is later! In my first thought I asked “if you haven’t got suspects you’ve got nothing so where are they and how do you...

Pick my brain

People often ring me and ask “Winno, can I buy you a coffee and pick your brain?” which really bugs me. They want my time and knowledge for the price of a cup of coffee, about 5 bucks! Phooey, if that’s all they value my advice at then I’m not interested in giving it...

Remember KISS

You know what KISS means… keep it simple stupid… and we should apply that to all we do in every area of communication. I was reminded of this the other day when I was out bike riding and passed a sign “Subject to inundation” which was obviously a...

Get the lowdown on SEO

Clients and colleagues often tell me they are worrying about spending the big money that many “SEO experts” demand to get their website up in the rankings; alternatively they say they spent the money for little result. A knowledgeable friend of mine, Wes Towers, who I...

A lesson from a TVC

You probably have seen the humorous Allianz insurance company TV commercials (and their advertising agency must love them coz they’d cost megabucks to make) where something goes wrong setting off a chain of events culminating in a call to the company. Whilst they...