One of the best in my list of the twelve magic words is the word ‘free’ and I was reminded how powerful it is when I stopped for a moment at a traffic light.
The word jumped out at me and it was only a while later I realised they weren’t actually offering anything at no cost. Despite the fact that it was white on blue (instead of the preferred dark print on light background) it worked a treat as this photo reveals.
Where can you use the word to grab attention?
Turn your business into a money maker!
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