Where do you rank?

by | May 30, 2016 | Other

According to the Roy Morgan Image of Professions Survey 2016 a very large majority, 92% (unchanged from 2015) of Australians aged 14 and over rate Nurses as the most ethical and honest profession – the 22nd year in a row since they were first included on the survey....

Another commercial!

by | May 27, 2016 | TV Commercials

I must have missed this TVC that was one of those specially produced for the Super Bowl TV coverage in the States for Mountain Dew, a popular soda made by Pepsi. I’m not sure I like it or the follow up TVC released recently.  See the original here and the follow up...

What a great idea

by | May 25, 2016 | Marketing that works

Here’s an extremely well targeted offer to a great market for Virgin airlines! You see competing against such a well entrenched airline as Qantas must be tough for Virgin who really do want to show they are a full service airline despite their low cost beginnings and,...

Here’s an advert that really works

by | May 23, 2016 | Marketing that works

And it’s on the back of a bus for heaven’s sake so it’ll only get to one or two people at a time. But if you’re behind the bus I bet you’ll see it, read it, and get the message unless you’re thick or insensitive. (I can’t believe I’ve just said that when I so often...

What were they thinking?

by | May 20, 2016 | Marketing that works

Here’s an advertisement directed at GPs and Specialists which ran frequently a couple of months ago in, as I recall, the Melbourne Age and the Financial Review. I wonder how well it worked and whether newspaper advertising was the way to go for this hospital. For a...