Australia Post recently did a survey of a range of small businesses and found that 37% of small businesses believe they’re ‘very good’ or ‘excellent’ at attracting and retaining customers; 61% believe they’re ‘fair’. Maybe they were talking to totally different business owners to the ones I meet.
In my experience, very few business owners reckon they are any good at their marketing. In fact, for quite a large percentage of them their number one worry is where their next prospect will come from… and when!
Its why I keep repeating the marketing mantra I learnt from Dan Kennedy “Be a better marketer of what you do than doer of what you do!” It’s also why I highly recommend every day you remember that great guide to generating prospects I so often repeat “Show me a person who earnestly and enthusiastically tells their story to four of the right people every day and I will show you a very successful person”.
So, who are the four people you are telling your story to today?
You’ll see some methods other businesses are using in the survey information Australia Post provided.
Recent Comments