What a great idea

Here’s an extremely well targeted offer to a great market for Virgin airlines!

You see competing against such a well entrenched airline as Qantas must be tough for Virgin who really do want to show they are a full service airline despite their low cost beginnings and, in particular, they would like to get to a well heeled group who may value comfort and service over cheap fares.

Travellers who may be prepared to pay a little more for a better experience.

And such a group could well be the more affluent older traveller who wants to travel when things are quieter outside the business peak hours. That’s why this offer from Virgin Airlines to the over 60 traveller flying outside peak hours is so perfectly pitched: Complimentary lounge access for over 60s flying Monday-Thursday, 11am-3pm between June and August.

Those of you who use an airline lounge will know how the lounge offers peace, tranquility and convenience (at least outside peak hours!). Once those over 60’s have sampled the lounge, had a bite to eat and maybe a glass of wine, they are going to ask themselves why wouldn’t they think about joining and flying Virgin. Or at least, flying Virgin in future if the offer has lured them from a competitive airline.

And Virgin have their contact details in their database to build the relationship. See the offer here.

Well done Virgin, I hope the offer and the result go gangbusters!

A simple reminder that you don’t promote just anything to anyone; you pick your target and promote something that will appeal to them!