Trolley thinking

Now that’s a term I’ve just invented but I really think that it’s quite apt as a replacement for “out of the box thinking” and other hackneyed phrases meaning to think a bit differently. So where does it come from? Well, you probably know how that upstart Aldi is...

Another commercial

Air New Zealand have been running a series of commercials under the banner of “Meanwhile in New Zealand” to encourage us Aussies to make the trip across the ditch to Christchurch. Here’s one of them which I reckon is a pretty good approach. Afraid of speaking in...

A real business advantage

Lots of people worry  about the big discount supermarket stores running the little traders out of business. For instance those chains of discount  pharmacies would appear to be making it difficult for the little guy to beat. Not so in our area, or for me and my...

The Simplest Sales Secret

Enthusiasm… nine-tenths of success in business is enthusiasm. When you are excited about your product or services, you kindle interest in others. If you don’t feel that excitement, find a reason to get enthusiastic. Become the customer. What benefits of this product...

Chinese still our favourite cuisine, but for how much longer?

A Roy Morgan Single Source survey has found that 70.4 per cent of Australians aged 14+ reported liking Chinese cuisine in the year to December 2015, compared with 73.6 per cent in 2011. The survey also shows that Italian food is now enjoyed by 62.9 per cent of the...