Enthusiasm… nine-tenths of success in business is enthusiasm. When you are excited about your product or services, you kindle interest in others. If you don’t feel that excitement, find a reason to get enthusiastic.
Become the customer. What benefits of this product would make you excited and keen to buy? Start talking about these benefits with as much enthusiasm as if you were finding the perfect solution to your problems. Stress benefits. Stress the feelings of relief at finding the perfect solution. Stress feelings of pride of ownership. Really feel that pleasure about something that performs beautifully. Your enthusiasm will sell your product.
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