Make it even easier to compare

Remember the other day I wrote about how hardware outfit, Masters, was doing a gutsy job of making it very easy to compare their offering against that of competitor Bunning’s? Well, here is an even gutsier comparison effort which I really love! It’s an advert by WestJet Airlines Ltd. Which is a Canadian airline that began as a low-cost alternative to the country’s competing major airlines. It really hammers home the advantage the airline has over its competitor’s fares. Very convincing; I’d travel with them at those fares for that service!

Remember, if you have some concrete advantage then it’s great to use it. Keep it clear, straightforward and simple so that any one can understand it!