by Winno | Jul 8, 2016 | TV Commercials
As my PA, Felicity said when she found this TVC. “This looks like it’s an old commercial, but I giggled Not sure that it would make me buy the scotch though… even if I drank scotch. Which I don’t!” Personally, I enjoy it coz it shows a bit of retaliation...
by Winno | Jul 6, 2016 | Develop yourself
My recent blog where I curated an article titled No, you are not ‘running late’, you are rude and selfish by Greg Savage attracted a lot of comment from people with similar views and levels of annoyance. A long time friend of mine, John Mullavey, wrote to tell me of...
by Winno | Jul 4, 2016 | Marketing that works
When the product or service you are offering has distinct advantages over, or is better or cheaper than, the competition, I recommend you highlight that. Often it is done by having a table of features/benefits in which your offering is compared with the competition....
by Winno | Jul 1, 2016 | More business
You probably remember going to one of those quaint tourist towns where you walked into the old fashioned printing office, and for a few dollars, they’d print a “Wanted” poster with your photo and set your name in the headline of an old newspaper. Well, the cunning...
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