Another commercial

As my PA, Felicity said when she found this TVC. “This looks like it’s an old commercial, but I giggled Not sure that it would make me buy the scotch though… even if I drank scotch. Which I don’t!” Personally, I enjoy it coz it shows a bit of retaliation...

A little more on lateness

My recent blog where I curated an article titled No, you are not ‘running late’, you are rude and selfish by Greg Savage attracted a lot of comment from people with similar views and levels of annoyance. A long time friend of mine, John Mullavey, wrote to tell me of...

Make it easy to compare

When the product or service you are offering has distinct advantages over, or is better or cheaper than, the competition, I recommend you highlight that. Often it is done by having a table of features/benefits in which your offering is compared with the competition....

Get their name in print

You probably remember going to one of those quaint tourist towns where you walked into the old fashioned printing office, and for a few dollars, they’d print a “Wanted” poster with your photo and set your name in the headline of an old newspaper. Well, the cunning...