I love it when a good salesperson thinks through their product and pitch and gets it right almost 100% of the time. This story may be apocryphal but it really makes the point.
It reminds me of the importance of the AIDA formula… get their attention, stimulate their interest, create desire and make them take action. Little Johnny certainly does that here. (Please forgive me if the story is your work… I can’t find an author to give credit to and don’t mean to breach anyone’s copyright! And I apologise for the slightly risqué word but I didn’t have the heart to delete it.)
The kids filed into class Monday morning. They were all very excited. Their weekend assignment was to sell something, then give a talk on salesmanship.
Little Sally led off. “I sold SES cookies and I made $30” she said proudly. “My sales approach was to appeal to the customer’s civic spirit and I credit that approach for my obvious success.”
“Very good”, said the teacher.
Little Debbie was next. “I sold magazines” she said, “I made $45 and I explained to everyone that magazines would keep them up on current events.”
“Very good, Debbie”, said the teacher.
Eventually, it was Little Johnny’s turn. The teacher held her breath. Little Johnny walked to the front of the classroom and dumped a box full of cash on the teacher’s desk. “$2,467”, he said.
“$2,467!” cried the teacher, “What in the world were you selling?”
Invest $40 and turn your business into a money machine!
Discover the 3 black boxes to get your business really firing!
Get them working for you and start making the money to prematurely retire to the beaches of the world while you are still young and fit enough to enjoy it.
“Toothbrushes”, said Little Johnny.
“Toothbrushes”, echoed the teacher, “How could you possibly sell enough toothbrushes to make that much money?”
“I found the busiest corner in town”, said Little Johnny, “I set up a Chip & Dip stand and I gave everybody who walked by a free sample.”
They all said the same thing, “Hey, this tastes like dog poop!” Then I would say, “It is dog poop, you wanna buy a toothbrush?”
“So I used the politician’s method of giving you some crap, dressing it up so it looks good, telling you it’s free, and then making you pay to get the bad taste out of your mouth.”
Little Johnny got an A+ for his assignment. Bless his heart.
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