Another commercial

Not a humorous one today I’m afraid but one that will get you thinking. I don’t know whether you watch Gruen on Australia’s ABCTV but they have a challenge called The Pitch where two agencies are asked to prepare a commercial to sell a difficult or impossible product or service. The brief for this one was to convince Australians that we should win only bronze medals and use much of the money spent on the Olympic effort elsewhere. I think this result is brilliant.  The Olympics: Are they worth it?

To find out the rationale behind it go to Gruen and scroll down to Inside the Pitch and view episode 3, Mr Mumbles.