Every person and their dog is using social media in some way or another. Some use it because it really works for them; some are hoping to get business; some to see their name in “print” and some don’t really have anything in mind but want to get lots of followers.

That’s why I reckon one of the best explanations of what to do and how to do it is in Gihan Perera’s report Build Your Social Media Influence And Leadership. If you read, understand and then act on the information in its 15 pages you’ll really make social media work for you. If you can’t wait to read it get it here!

For example, here’s what Gihan says about the myth of having millions of followers…

It doesn’t mean any of them are actually following you in any meaningful way. Most of them won’t even see your posts because they get lost among all the others they follow.

Instead, focus on consistently delivering value to the people you want to reach, and they will spread the word naturally. That will get you more of the right followers and friends.

Gihan says having a blog is where you start and that allows you to…

  1.    record everything you do that’s worth reporting publicly.
  2.    publish all your original content
  3.    automatically distribute your content

But then Gihan doesn’t leave you in the dark after he’s told you what to do. In the rest of the report he explains exactly and precisely how to do it. It’s a simple, easy and practical guide that will get great results for you.

Look, rather than me extol its virtues, simply get the report for yourself. Then just read and do!