When it comes to generating more sales all businesses have only three types of clients to go after.
The first group is clients you’ve had and lost. If you’ve lost clients, for whatever reason, there’s no real value in trying to win them back. Most businesses would be best to remember the ‘three attempts’ rule. You should make two attempts to win back clients you think you have lost. Then you should make contact with them a third time to make sure you’ve lost them. For example, the third attempt could be a call to let them know that it would be in their interest to see one of your competitors. No matter how you do it, it is wise to make three genuine attempts at winning clients back. If you fail, then forget them. Spend your time on somebody more profitable.
Sale!
Get these 2 great programmes for just $50 (normally $360).
How to be BIG on Customer Service
How to sell BIG! ... even in tough years
Each one contains 4 CDs of priceless information from Winston Marsh and Doug Malouf. As fresh today as when they were recorded.
The second group are the clients you’ve never had. Most people love to chase these mythical clients. They do so generally by spending a lot of time, money and effort on fancy advertisements, handbills, leaflets, email messages, blogs and other social media interaction and brochures only to discover, the hard way, that advertising and promotion is the most expensive way of obtaining new clients.
The third, and most overlooked, group are clients you already have. Most businesses ignore existing clients and hardly ever follow them up to get further business. And how exactly do you do that? Simple, you give them great client service; you make them your friends; you contact them regularly and talk to them; you love them almost to death. The result: more business, more referrals and more new clients.
Remember, the best clients you’ll ever have are the clients you’ve already got. Love them and they will love you in return!
Recent Comments