I’m sure that this one isn’t going to get Virgin any increase in business but possibly they love it because it gives them a lovely warm feeling. Remember, when you spend you hard earned money on advertising, you want people to visit your website, phone up or come through your doors… and buy!
In any event, here’s what Virgin themselves say about it…
“Virgin Australia celebrates diversity.
When people come together, great things happen.
There is no better time to do this than the AFL Finals Series, when people from different walks of life come together under the colours of their team. We are encouraging people to focus on what’s important – the possibility that exists when you break down barriers.
This campaign highlights the spirit of our organisation and we are thrilled to share it with the millions of Australians who will be united by the colours of their team this month.”
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