I reckon this commercial does a great job of getting the message across. After all, the phrase “counting sheep” is almost universally recognised as not being able to get to sleep and this TVC for a mattress maker capitalises on that. Whilst I have only given you a link to one of the company’s commercials, when you visit the YouTube site you’ll see that the advertising agency thought their creative approach was so good they’ve made lots of them… at great profit no doubt.
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