When it’s close to you

by | Nov 7, 2016 | Tales

Every day we hear on the radio or see on television car accidents that claimed the lives of people we don’t know. We might tut tut and worry about the road toll but that’s about all we do. It doesn’t impact on us coz we aren’t close to the...

Sometimes a picture IS worth 1000 words

by | Nov 4, 2016 | Marketing that works, Other

Many times I see advertisements that have one or two pictures (or graphics as they are known in the trade) in them but which don’t really communicate or add to the message because the advertiser hasn’t bothered to explain what relevance the graphic has to...