Many times I see advertisements that have one or two pictures (or graphics as they are known in the trade) in them but which don’t really communicate or add to the message because the advertiser hasn’t bothered to explain what relevance the graphic has to the product or service being advertised. Failing the explanation a great caption for the pictures could make their relevance clear.

However, I reckon this picture does it well without the use of any words.

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The business is one of those places located in a shopping mall that offer on the spot clothing alterations. Don’t you reckon, like me, that this picture says it all without words?

And, in any event, if there is any doubt, the name of the store makes what they do clear… Look Smart Alterations.

The lesson: choose appropriate graphics that assist in getting your message across or indeed can even stand by themselves.