How many times have you been to a restaurant and when the server has come for your order you request details of the specials or the vegetables of the day or perhaps an idea of one of the dishes on the menu.

The response is blank look and they tell you that they have no idea and that they need to check.

How frustrating is that?

Surely, any thinking chef would always ensure that staff know those details. After all that’s what their business is all about… delighting diners, making it a great experience and ensuring they come back.

And when you give information, you are giving people reasons why. Give them reasons why and they buy.

In any business! Make sure you and your team know those great reasons why!

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