More razzmatazz

Years ago I was part of a service club and was charged with building the membership of clubs within the region.

When I had a look at what membership offered I realised it was pretty good, and once people went along to a meeting a couple of times and got involved they enjoyed the activities and became happy participants.

The problem was that, on the first visit, a potential member was turned off because the current members were so busy doing their “thing” they never thought to involve the newbie. To the new casual observer there wasn’t much happening.

They had a negative perception.

I could see what we needed to do was put more life into activities, to create more razzamatazz. We needed to wind up the wick a little so that new people could see the life and vitality in the club making it something of which they wanted to become part.

We had to make sure they got a positive perception.

And so it is with many businesses I see.

The business, and the people in it, may be very good at what they do but to an outsider they don’t look like they are good at doing it. They go about their business methodically but never give an indication of their skills and professionalism. They don’t show any flair.

In a nutshell, the products and services the business delivers may be fantastic but the team do nothing to create the perception of being a great outfit.

Quite simply it’s not the product or the property that creates a great perception of your business… it’s your people who create the perception of a great business. It’s those little human touches you and your team deliver that get your customers, clients or patients thinking your business is the best on the block.

So here is the question. What do you and your team members do to make sure people get a great perception of your business so they want to tell others about you and what you do?